REALTOR® Pride Campaign

Tell them. Show them. Wear your REALTOR® pin with Pride.

After five years of advertising, NAR has established clear value for and differentiation of REALTORS® in the minds of potential homebuyers and sellers. The effect of the campaign has been to create a preference in the consumer marketplace for working with REALTORS® (members of the National Association of REALTORS®) over those who are merely licensed real estate sales personnel. In other words, we have significantly heightened demand for people who are recognized, or "branded," as REALTORS®.

The only problem is that many REALTORS® do not identify themselves as REALTORS®. Therefore, the consumer is sometimes unable to act on their preference and REALTORS® may be losing business to licensees simply by failing to communicate their designation.

The REALTOR® Pride campaign is designed to remedy this situation. By implementing a full range of member communication efforts and making a wide array of materials available to REALTORS®, NAR is educating members on the need to "show your REALTOR Pride." Click here to visit the NAR REALTOR® Pride Campaign Web Site.